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Jan 27

5 Essential Books to Master Sales

I am often asked what books I read to help me with sales. And yesterday, during a Q & A session on Blab, the question came up again. So I thought I’d write this blog to answer that question. Sales is such a bigger conversation that just clever phrases and closing techniques. So here are 5 of the top 10 books that have changed my life and helped me with sales mastery.

What books are you reading?

What books are you reading?

Rich Dad, Poor Dad by Robert Kiyosaki.

This is the book that started everything for me. As a military wife, I enjoyed the security of my husband’s paycheck and upcoming retirement. At the beckoning of a friend, I read about the value of being in business for yourself and my life has not been the same since!

Think and Grow Rich, by Napoleon Hill.

My real estate mentor, Rob Hoerntlein, assigned this to me when I first started in business. This classic is not just theory. Mr. Hill gives action steps to put his concepts into practice. If you want to make more money, this book will show you how.

The Greatest Salesman in the World, by Og Mandino.

I love stories, especially ones that teach. In the book, Og Mandino tells the story of Hafid, a wealthy man who is waiting to bestow 10 precious scrolls to the right person. The parable relates how the scrolls led Hafid to his great success. I still read the scrolls for their powerful affirmations.

How  Raised Myself From Failure to Success, by Frank Bettger.

This is the first book about sales I ever owned and I wasn’t in sales! I love Frank’s story! After being fired from a baseball team for being lazy, Frank became a life insurance salesman. In his book, he shares the lessons he learned to become successful. Lessons like, “Act enthusiastic” and “Listen”. His advice is timeless.

The System, by Master Sales Trainer, Eric Lofholm. Eric  is my mentor. He taught me that sales was simple and that I could learn it. I use his book like a selling Bible. He lists steps you can take your customer through to lead them to a buying decision. Using his system, I grew my corporate housing business by over 50% in just one year. If you are serious about sales, you can’t afford NOT to have this book in your library!

Wow! This is already quite a list! In my next blog, I’ll give you five more.

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